“Link juice” is slang in the search engine optimization (SEO) world for how authority and value we get from any external link (also known as backlinks) pointing to our websites. They are essential to ranking your website since they have an impact on your visibility and reach on search engine results pages (SERPs).

Understanding what affects how much link juice you get from every backlink is crucial—this understanding will help you get the most link juice from the least amount of effort. 

In this article, we’ll go in-depth on how to get high-quality link juice for the most important pages on your website. 

What Determines Link Juice?

A website effectively transfers some of its authority, trustworthiness, and ranking power to the connected page when it connects to another one. Search engines use this flow of link equity, also known as link juice, to evaluate the significance and relevance of a webpage.

In short: the more links your pages get, the more Google thinks your page is valuable and worth promoting.

In simpler terms, Google sees any link-back to your website as a vote of confidence. It’s as if other websites are saying, “Hey, this page is pretty informative and useful. Users will benefit from seeing this page.”

But not all links are made the same. If you want links that provide high-quality juice, then you have to know where it comes from. 

Link Relevance

Link relevance is a key element in assessing links. Backlinks that are coming from websites that are in the same industry as yours (or are in some way related to what your website provides) are considered more valuable than any other random website link. 

The more relevant they are, the more Google is pushed to acknowledge your website’s content is reliable and worthwhile. 

So, it is essential to concentrate on building links from sources that are, in some way, relevant to the pages you want to boost. 

You can determine the link’s relevance by the website’s industry, of course. But aside from that, you should look at their domain authority. 

Link-building efforts reap the most rewards when they come from a website that has a high domain authority. 

We use tools like Mozbar from Moz and Backlink profile from Ahrefs to quickly get the domain and page authority of websites. These also show us other backlink data we need to consider in our link-building strategy.

I highly recommend focusing your efforts on websites that have a domain authority of at least 25. Anything less than that won’t give enough link juice, in my experience. The more authoritative the other website is, the more links built will raise the authority of your website. 

Anchor Text

Anchor text is the text that’s clickable and highlighted when you create a hyperlink. The anchor text you use for your links gives context regarding the linked page to both users and search engines.

Striking a balance between optimization and naturalness is crucial, too, when it comes to anchor text. You can learn how to do that in my guide on how to effectively use anchor text for SEO.

But to summarize my points from that guide: the anchor text you use needs to give a crystal-clear explanation of what people will find when they click on your link.

Descriptive and keyword-rich anchor text would show search engines that the information is very, very important to the given topic. But of course, the anchor text you use and the page you’re linking to have to be related.

For example, if I wanted to make a guest post on a gardening website, and link back to my page on organic gardening, I can use anchor text like “best organic gardening tips,” or “organic gardening supplies,” depending on what my guest post is about, and what content my page has. 

However, try to avoid over-optimized anchor text. I don’t recommend keyword stuffing, or being repetitive in your anchor text. Otherwise, it raises red flags with Google—and puts you at risk for penalization. 

Instead, put your focus on making anchor text that offers a seamless and user-friendly experience.

Link Quantity & Quality

When it comes to link building, it’s quality over quantity. Just one backlink from a trustworthy, high domain authority site within your industry will give your website more link juice than 10 spammy backlinks from random websites.

Take this backlink one of our recent articles got from SERoundtable, for example. This provides a ton of link juice. 

Start by locating reputable websites in your niche with high domain authority and a proven track record. The next step is outreach. Approach them with collaborative efforts like guest blogging, expert interviews, or featured pieces to build connections from these sites.

That said, the quantity of backlinks does have some significance in the eyes of Google. I just don’t recommend focusing on quantity alone, as it does not always benefit your page rankings. 

But when it comes down to it, you have to consider: would it be more cost-efficient to focus your outreach towards 10 websites with good domain authority, which are more likely to respond positively—or spend weeks trying to contact a high domain authority website just for a slight chance at one or two backlinks?

You need to be smart with how you approach this. Focus on a balance between quantity and quality to get the best possible ROI. If possible, I recommend hitting a varied backlink profile. In my experience, it’s the most natural-looking to Google and still boosts your rankings.

Lastly, you should always maintain regular monitoring and analysis of the links that are pointing toward your website. This is essential in helping you spot any spammy or low-quality links, which you can quickly disavow before they harm your rankings. 

Why is High-Quality Link Juice Essential?

On-page and technical SEO is foundational to your page’s performance—but off-page SEO (a.k.a, your backlinks) is what sets your page apart from the thousands of other similarly-optimized pages out there. That’s why getting high-quality backlinks to gain the most link juice possible for your pages is essential.

Once you get that, it provides a ton of benefits SEO-wise, such as:

Improved Search Engine Rankings 

No matter what industry you’re in, or niche you’re targeting, there will always be other websites competing for the same keywords. 

If every page competing for the same keyword had all things equal in terms of site speed and usability, content, and on-page optimizations, what would make Google consider your page to be better than the rest?

The answer is your backlinks. It’s the one way you can be competitive in your SEO. The more backlinks that give great link juice to your pages, the more likely they’re going to be ranking high on the SERPs. 

Remember that several factors go into your website’s rank—link juice is just one piece of the puzzle. But it is a very important piece you should not forget.

Increased Organic Traffic

With improved rankings, increased organic traffic tends to follow. This is expected because a majority of people only really look at the first page of the SERPs—maybe the second page, sometimes. So higher rankings equals higher chances that people see your stuff.

But aside from that, good backlinks also serve as another funnel for traffic toward your website. For example, if an article on say, Healthline, links to one of your articles, or links your supplements or other health-related products that you sell, you can bet that many of their readers will click on that link. 

High-quality backlinks overall increase the likelihood that visitors will explore your website, read your content, and engage with your business.

Faster Indexing and Crawling

The visibility and availability of your pages in SERPs are determined by the crawling and indexing activities of search engine crawlers (like Google’s Googlebot).

You can improve how quickly your new pages are indexed, and even how frequently your existing pages are crawled by continuously building links from reputable and authoritative websites.

Crawlers look at all of the content on each page, including the links in them, and where they lead to. So if many websites are pointing towards your pages, then these pages are more likely to start appearing in search results substantially faster than if there were no links at all. 

It’s important to keep in mind that crawlers will scan and index your content more frequently if they keep seeing other websites and pages linking back to you.  

How to Get High Quality Link Juice

It all comes down to the quality of the external links your website has. You can get high-quality link juice if you focus on these three things: your content, how your content is presented, and your outreach strategy.

Content is Key

Focus on producing link-worthy content as the cornerstone of your link-building strategy. The better your content is, the more likely people will read it—and reference it in their writing. 

To make this happen, you need to publish educational, worthwhile, and captivating material that appeals to and answers the needs of your audience. 

Google themselves even makes it a point to only reward content that they consider helpful and valuable to users, which I and my team make it a point to do. I covered how to rank for Google’s Helpful Content update in a different guide if you’re interested in the strategy I use for my articles.

Incorporate Different Formats

There are now a bunch of other materials you can use to pad your articles, such as photos, infographics, report snapshots, videos, and more. 

Consider adding these visual elements in your posts when you can to grab your readers’ attention, and make your pages more visually appealing. 

Do what you can to make your content more engaging. The more engaging it is, the more likely users will read through the whole thing, and potentially link your page to their content or posts. 

Build Connections with Webmasters

I mentioned this point earlier, but I have to emphasize how important it is to do your outreach strategies right and build good connections with other webmasters. I have four backlink outreach strategies that my team uses in our work that you can try in your niche. 

Just as getting external links is important for your SEO, it’s important for others’ SEO as well. Google rewards articles and pages that contain external links, they may help search engines understand its topic and niche. Plus, they are valuable to users as they offer more information and resources. 

So reaching out to other industry leaders and reliable websites can result in a win-win relationship for you both. You get external links, they improve their page’s quality and user experience. 

Key Takeaway

For link building to be effective, high-quality link juice is essential. To generate that almighty link juice for your site, keep the strategies I just shared in mind. With the right balance and effort, you can get more and more link equity to boost the performance of your website. 

The post Link Juice 101: What it is, and How to Get High-Quality Link Juice appeared first on SEO Services Agency in Manila, Philippines.

“Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever. That’s because it is getting more and more difficult to even have webmasters open your outreach emails.

Here’s the thing – sending link building outreach emails is not just about blasting out to thousands of webmasters with the hope of at least 10% of them awarding your hard work with a link. The game of link building is not just about the numbers. It is also about the individual webmaster you are trying to close a link for.

You might use up the majority of your time prospecting websites and crafting emails when you’re working on outreach campaigns. And although these take a lot of effort to do, they’re not always the key to winning over webmasters.

Here are some mistakes you’re probably making right now:

You’re Not Using a Professional Email Address

This seems like a very basic thing to consider, but many link builders fail to see the importance of using an email address that is trustworthy. It’s crucial to note that when you’re reaching out to webmasters, you’re representing a brand – be it a blog, an organization, a business, or even yourself. 

This is why you have to present yourself in the best way possible. One way to do this is by having a professional email address for your outreach campaign. Don’t forget to switch out of the email address from the sasukeretsu02@gmail.com email address you’re using on gaming apps!

The best practice for doing email outreach campaigns for your brand is by using an official company email address. Alternatively, you can use a simple one that mentions your name if it’s not available for you. Just make sure that it’s accurate or else you’ll end up looking like a fraud.

Here’s an email one of my team members at SEO Hacker got from someone who wanted to guest post for this blog:

The email address is named “Muhammad S.” yet the person introduced his/herself as “Marina”. 

Wait, what?!

I scratched my eyes to try and clear it up but, yes that’s a Muhammad that turned into a Marina.

This is a small detail that largely impacts how webmasters see you and your credibility. Make sure that you have the appropriate and accurate name on your email so that you’re more likely to build solid partnerships with webmasters in return.

You’re Not Disclosing Your Affiliations

When you tap webmasters for the first time for a link building opportunity, it’s expected that you introduce yourself properly, and doing so shouldn’t be limited to stating your name. You have to let the webmasters know who you are, what you do, where you work, and which organization/s you’re affiliated with.

It can also help if you can share a bit of your experience in your industry and what you were able to accomplish. This might sound like a guide on writing a cover letter for a job application, but an email outreach campaign is actually quite similar to it in nature.

First, you have to let them know about you and then make them understand why they should work with you. This, again, adds a level of credibility to your email.

Here’s an email I received a few months back as an example: 

In the email above, he introduced himself, where he works, and what his role is in the company. He also gave a bit of background on the business which is pretty impressive, I might add. 

An email like this one is a good example of how to sell yourself and your brand. The link to their website, LinkedIn profile, and personalized email signature are all great addition. These are all ways for webmasters to know that you’re legit. 

For instance, if you’re someone who wants to guest post for a marketing-related blog, you have to lay down the information that would tell that you’re an expert in your industry. Otherwise, why would a webmaster let a stranger write something their loyal followers will read? 

You’re Not Addressing Webmasters by their First Name

This is what I find to be one of the most common link building email mistakes people make when reaching out to webmasters. I’ve been called “Hey”, “Dear”, and “Dude” way more than when I’m called by my first name. Considering I get a ton of link requests and content contribution requests daily, it gets a bit tiring to be the receiving end of these inconsiderate email blasts

Here’s another odd way someone addressed me in an email:

What can I say? Yep, I’m definitely not giving this bloke a link.

Addressing webmasters by their first name is a small gesture that shows that you did your assignment. That you researched the website and the people who run it. This isn’t even a hard task to manage if you’re reaching out to my blog. You can easily spot my name at the left-side corner of the blog page. 

When you don’t take the time to research thoroughly, it can also imply that you don’t fully understand the website and the content it needs to improve. This also means that you won’t be able to really add value to it which negates the point of forming a good partnership.

You’re Not Using a Creative Subject Line

When it comes to link outreach, you’d want to go for websites with good traffic and readership. Obviously, you won’t be the only one gunning for a backlink from these websites. There would be hundreds, if not thousands, of people reaching out for the same purpose. This makes the task of link outreach extremely competitive. 

When webmasters get dozens of outreach emails on a daily basis, there’s a huge likelihood that they won’t be able to read every single one of them. So, what do you need to do about this? The only option you have is to stand out. You can do this by making your subject line compelling enough to be noticed and clicked.

Webmasters are busy people so you have to be able to get your point across with just a few words. If you think that it’s too long, you’re probably right. So review and re-edit your email content until you are confident that a busy person would read it and understand it within 1 minute.

Oh, and don’t try to make your subject too clickbait-y, or else it’s just going to be misleading.

Here’s a subject line that blew my mind:

Aside from the fact that this person’s profile photo is of a South Korean celebrity, it also addresses two other mistakes: the name is obviously bogus and the subject line is out of this world.

Emails with subject lines like this go straight to my spam folder. I wonder how many people actually give these kinds of emails a link though? Probably zero.

Key Takeaway 

Outreach emails are still one of the best ways to get an in-content link. My team and I have sent many outreach emails to webmasters and have experienced phenomenal success over the years.

The success we have experienced is achieved by us taking the time to study each webmaster and how they communicate and craft the email with a lot of thought and care.

The quality of the emails being sent to webmasters can be affected by the simple things you probably don’t even think about. This could easily be the reason why you get frustrated thinking of what more you can do to make successful outreach campaigns. 

Next time you are about to hit that Send button, try to take a second look – not at the content but at how you package your message to the webmasters. Do you look and sound credible, trustworthy, and knowledgeable? If your answer is yes to all three, then you might just get your hard-earned link.

Have any link building outreach email tips you want to share? Comment down below and see what others think of them!

The post Link Building Email Mistakes You Might Be Sending To Webmasters appeared first on SEO Services Agency in Manila, Philippines.

The past month has created a difference in the digital marketing industry wherein more and more businesses are realizing the importance of going digital because of its availability amidst the crisis. Us, as SEOs now have the responsibility to expand our knowledge of strategies and techniques that help us win the SEO game. 

That being said, link building is one of the foundational strategies that all SEOs must know and do. There are different facets to this strategy, but one is often undervalued or abused that it leads to problems in our SEO. I’m talking about anchor texts – a simple factor that all webmasters and SEOs know. But what is it about anchor texts that make them important to our overall SEO ventures?

What is Anchor Text?

It’s simply the highlighted, clickable text in a hyperlink, usually found inside the body of content of a webpage. You commonly see it as the underlined, blue words such as this one linking to our compilation of the best SEO tools for 2020

Here’s what it looks like in code:

Different Types of Anchor Texts

Anchor texts have different types to them that you must know for you to fully utilize them to help with your SEO

• Branded – This is the anchor text that uses your brand name. So, for us at SEO Hacker, this is what it would look like:
• Exact Match – This includes the target keyword for your page in the anchor text. If your keyword is “link building strategies”, that’s what the anchor text should be.
• Keyword Variations – Unlike exact match anchor texts, you use variations of your keywords as the anchor text. So, if you have a link going to a link building guide page, you might use “link building strategies and techniques” as the anchor text.
• Generic – This includes generic CTAs for anchor texts such as “click here” or “check us out”
• Bare Links – You simply use the URL of the page you’re linking to as the anchor text as well
• No Text – This happens when an image is linking to your page, but there’s no set alt text to serve as the anchor text.
• Alt Text – Unlike the “No text” type, you’ll be using the alt text of the image as the anchor text if the image is linking to a specific page.

Why Anchor Text is Important for SEO

Google and other search engines use the anchor text to understand the context of the linked page. So, through the link I made above regarding the best SEO tools for 2020, you can understand the link as me telling you as the user AND the search engines that the page I linked through will contain information on the best SEO tools for 2020.

It’s that simple yet it’s important as well. Take for example inbound links to your site from other websites. The anchor text helps search engine crawlers understand what your page or site is about and it also signals to them how other websites understand your site as well. Of course, you have limited control over how links to your site are built, most especially if you were not the one who built those links, but what you can control are the internal links on your website. 

SEO Best Practices for Anchor Text

Be Concise and Comprehensive

Your anchor text shouldn’t encompass a whole sentence. The best anchor texts are the ones that can fully express what the linked page is all about in just a few words. Additionally, using a whole sentence as your anchor text is also disruptive for the users that see it. Some questions you should remember when creating a concise and comprehensive anchor text:

• How do I express what the linked page is all about?
• How do I summarize it to a few words?

Keyword Density

We all know about the Penguin update. They cracked down on websites that used spammy link building tactics, one of which is keyword-stuffed anchor texts. So, it’s important for you as a webmaster or SEO to decide on how you can incorporate keywords into the anchor text without it seeming unnatural and spammy.

My recommendation is to just describe the linked page – plain and simple. If the linked page’s content is properly optimized, you won’t have to worry about stuffing keywords in the anchor texts of the links you build since the keyword is already the topic of the linked page. This make it look more natural and safe. This also applies to internal links since the repeated use of the same anchor text inside a website can also look a bit spammy for Google.

Relevance

Lastly, make sure your anchor texts are relevant to the linked page. Don’t use an unrelated anchor text for linking since this could possibly affect your SEO. If you’re linking to a page about SEO, don’t use a random anchor text such as “cars for sale”. Even if the page contains a small part about how SEO can help sell cars online, the anchor text is misleading and irrelevant to the whole context at best.

Link relevancy is also a factor considered by search engines nowadays. HOW related is the linked page to the source page and how does the anchor text express that correlation? An extremely relevant link with a great anchor text can improve your SEO by leaps and bounds. Let’s use the example above. Using “cars for sale” as your link’s anchor text is bad, but changing it to “SEO helps sell cars online” is the better way of manipulating the link. But do remember, this will only work if the link you created is relevant to the source page it’s coming from. So, using “SEO helps sell cars online” as an anchor text, the content where the link is located should be talking about how to sell cars online or any other related topics.

Key Takeaway

Anchor texts seem simple enough, but there are a lot of facets you have to consider to take advantage of its capability to improve your SEO efforts. SEO necessitates constant improvement and innovation – without these, you’ll have a hard time staying on the first page for a long time. Noticing how important small details are is one of the greatest ways for us to come up with innovative ideas to test out. What about you? Do you have experience with the improper or proper optimization of anchor texts? Comment it down below!

The post How to Effectively Use Anchor Texts for Your SEO appeared first on SEO Services Agency in Manila, Philippines.

Link building involves different tactics that involve the same thing – acquiring high-quality backlinks from authoritative websites to boost your own website’s authority in the eyes of the search engines. However, there’s only one tactic for us to do when we experience lost or broken backlinks – Link Reclamation. It sounds intimidating but it’s one of the most effective tactics we do when we want to improve our backlink profile in the least amount of time. Before we get into the intricacies of link reclamation, what exactly is link reclamation?

What Is Link Reclamation?

Link reclamation is the act of finding lost & broken links and taking steps to fix and reclaim them. Links being lost or broken happens in a variety of ways. Some of them may include:

• The webmaster or author removes the link
• The webmaster removes the page linking to your website (404 error)

Those 2 are the major ways for links to become lost or broken, but there are also semi-common occurrences such as the webmaster redirect the linking page to a different page. 

These reasons are especially directed to external links that we need to reclaim. Meanwhile, internal links are a lot easier to fix and reclaim since we usually have direct access to the site it’s located in.

Our responsibility as SEOs is to properly monitor the status of our hard-earned backlinks and make sure they’re up and running. It’s also important for us to remember that before we even get to fixing the lost and broken links, we first need to understand why they were broken or lost in the first place. If we don’t understand the reason, fixing it will be a lot harder.

Before we get into reclaiming broken and lost links from other websites, let’s start first with internal link reclamation. 

Internal Link Reclamation

Aside from optimizing your website’s internal linking structure, reclaiming broken internal links allows you to better serve the users that enter your website. So you always have to be wary of the changes you make to the sites you handle since they could possibly affect your internal links. 

Looking for Broken Internal Links

Finding broken links is easy enough since there are a variety of tools that have this feature. Our go-to tool for finding broken links inside the site we handle is ScreamingFrog since we’ve already relied on this tool for many years and it’s still one of the best crawling tools we’ve tried. 

Here’s how you can do it:

• Crawl the website
• After the crawl is finished, click on “Client Error (4xx)” on the right sidebar
• Click on a 404 page in the list 
• Click the “Inlinks” tab at the lowest part of the ScreamingFrog client
• You can now see the pages linking to your 404 pages. The “From” contains the linking pages while the “To” contains the 404 page

Fix The Links

You can do one of three things to fix your broken link:

• Update the link
• Replace the link
• Remove the link

It’s up to your discretion which of the three you should do to fix the broken link.

External Link Reclamation

Finding and fixing broken external links is important for your site since you can reclaim the lost link value and consequently improve your backlink profile as well. Much like finding broken internal links, there are also a variety of tools available in the market that have the feature of finding broken and lost backlinks. The best tool we’ve used for this specific task is Ahrefs.

Looking for Broken and Lost Backlinks

Finding these broken backlinks is easy enough since this is one of the primary features of Ahrefs’ site explorer. You can also export it to a CSV file for easier organization and viewing.

Through tools like Ahrefs, you already have a list of lost and broken backlinks. The difficult part here is reaching out to the webmaster and asking them to fix the link. 

Fixing Lost and Broken Backlinks

Since you’ve collated your website’s broken backlinks, you now need to reach out to the webmaster of the specific website and ask them to fix the broken link. Since there’s a possibility that you’ve reached out to this webmaster before for link building purposes, you’ve already established a connection with them which you can use to your advantage. To get you started, here’s an email template I use. 

Hi [Webmaster Name],

I hope you’re doing well.

I’m reaching out again since I noticed that one of the links that you had in this blog post [link to blog post] that pointed to my website disappeared. I really think that my post that you previously linked to can be of immense help to your users, providing them with additional information and better understanding of [topic of the blog post]. 

Awesome blog post! Looking forward to hearing from you.

Cheers,

That’s it. A short and sweet email that effectively communicates the problem and gives the webmaster everything they need. Of course, this doesn’t mean that they’ll reply immediately, but it does get the ball rolling

Reclaiming broken and lost backlinks is one of the best ways for you to improve your website’s backlink profile it also helps you with your SEO and rankings. 

Key Takeaway

Link reclamation is one of the best ways my team provides high-quality links to our clients. This is especially true if the client’s domain age is relatively high already and has a history of having links from different domains. You can never underestimate the effects of link reclamation since it’s one of the easiest and (sometimes) fastest ways to get high-quality backlinks. Do you have any questions? Comment them down below!

The post How to Reclaim Lost Backlinks Easily and Effectively appeared first on SEO Services Agency in Manila, Philippines.

What is HARO, and why should I use it for my SEO?

Quick Answer: Help a Reporter Out or HARO is an online PR platform that is used by journalists and bloggers from popular websites to connect with sources to help out with their content. This, in turn, allows sources to get valuable media coverage from high traffic websites that are great for branding and SEO.

Overview

HARO first started out as a small Facebook group back in 2008 and has now grown to more than 800,000 sources and 55,000 verified journalists and bloggers.

For a journalist or blogger to use HARO, their website must have an Alexa ranking of one million or less. This ensures that all websites are all high-quality which means for us sources, a gold mine of opportunities.

Using HARO to build your authority online is not rocket science, or that’s what you think. The first few steps are fairly easy but it gets a lot more difficult.

• How to Create a HARO Account
• Responding to HARO queries
• How to Write the Perfect HARO pitch
• Sample HARO Pitch Template
• How do you know your answer in HARO is accepted?
• How much does HARO cost?
• SEO Benefits of HARO
• Key Takeaway

How to Create a HARO Account

1. Register as a Source

Creating an account on HARO is easy and can be done in a few steps. All you need to do is go to helpareporter.com and click on the I’m a Source button. It will redirect you to a page where you could see an overview of how HARO works. Click on “Sign Up” on the navigation bar and fill-up the form with the required details. You should receive an email a few minutes after you register to verify your account.

2. Select your HARO preferences

After verifying your account, you can now log-in. HARO’s user interface is really simple and easy to navigate. In the dashboard, you will see your account details and fill up some missing information or update your account.

If you scroll down you will see the HARO Preferences. This is where you select from what industry you want to receive queries from. If you select Master HARO, you will receive all queries from all industries. I usually select Master HARO so I could look for opportunities not only for SEO Hacker but also for our clients.

3. Receive HARO Queries Daily

Once you’ve set up your account, you will start receiving emails from HARO the next day. HARO will send you three emails: one for the morning, afternoon, and evening edition. HARO sends out these emails at 5:35 a.m., 12:35 p.m. and 5:35 p.m. Eastern Standard Time respectively. 

Each email contains different queries so be sure to check each of them for opportunities.

A HARO query would look like this:

Responding to HARO Queries

Once you’ve found the perfect HARO query you can answer, here’s what you need to do.

There are two ways to send your answer to a journalist. 

First is through the HARO dashboard under “My Pitches”.

The second is by sending a direct email to the Reporter email.

You can do either way but I prefer sending an email directly. The process is pretty similar. You copy and paste the Reporter’s anonymous email indicated in the query. And send your pitch! Whether you sent your pitch through direct email or the HARO dashboard, you could see all your pass pitches in your account.

How to Write the Perfect HARO Pitch

Now that we got the easy part out of the way, let’s now go to the difficult part: writing the perfect HARO pitch. Here are some tips:

1. Be concise and straight-forward

The reason why reporters and bloggers use this platform is to save time and if you waste their time by fluffing to give a long answer, your pitch will most likely go to the trash.

The key to answering HARO queries is to give as much information in the shortest answer possible. The safest length would be one to three paragraphs per pitch. Answer the question directly.

Journalists don’t have the time to read a 500-word answer. But of course, it would depend on the query. There will be some queries that have a minimum word count for the answer or the other way around. Try to mix and match your style of answering and see what would work best for you.

Here’s another tip: some of the HARO queries will have the website of the reporter shown. So if you want to know what’s the best way to answer a query, you could check out their site first and take a look at the previous posts that may come from HARO. An easy way to find them is by looking for roundup posts.

2. Mind the deadline

A lot of the people I see doing HARO is that they overlook the deadline journalists set. There is not really the best time to answer a query. Some reporters are active while some will check queries after the deadline.I usually send my pitches a few hours before the deadline but as I mentioned, it’s really a mix and match to look for what would work for you.

3. Do your research

If you’re answering HARO queries for the field you are expert in, that’s great and it’s much easier for you. But for others who are doing it for SEO for their clients or PR of their company, you would need to do your research to give a well-thought answer.

4. Make your background short and sweet

When sending a HARO pitch, make sure you give reporters a good idea of who you are and your expertise by providing a brief background of your experience and what you do. You could either add this at the beginning of your pitch or add a short bio at the end.

5. Include personal details and links

This is the reward that we get by helping these journalists and bloggers with their content. Reporters will most likely include a mention of your name, company, and link to your website if your answer is accepted. Make sure that you place your personal details such as your full name, email address, company name, website link, and social media links preferably Linkedin.

6. Include a link to your professional photo

Some websites will require this but some will not. It is always a good idea to include a link to your photo that they could use to display in the article. Take note that adding a photo as an attachment will not work on HARO so you have to use image hosting sites or a google drive link.

7. Don’t Sell

Unless the query is specifically about your story or your company, do not sell. HARO pitches are not sales pitches. Reporters are looking for information, not to hire your company or promote it on their website.

Sample HARO Pitch Template

Here’s a sample of a pitch I sent to a query asking for the best website auditing tools:

To: query-a4vr@helpareporter.net

Subject: Re: Best Website Audit Tool

There are a lot of website audit tools out in the market,  but we’ve consistently used a single website auditing (crawling) tool for a few years now. ScreamingFrog is mainly a crawling tool, but with its capability to display all the missing facets of my site’s pages, it’s at the top of my list of best website auditing tools.

ScreamingFrog’s feature of displaying what all SEOs need to see with regards to their site’s technical and onsite (sometimes off-site). Server status, missing meta tags, duplicate meta tags, missing alt text, and every little detail that we need to see is inside ScreamingFrog. I strongly recommend that SEOs or any webmasters that want to see a more holistic and technical view of their website and its specific points of improvement try out ScreamingFrog since it’s that useful of a tool.

Sean Si

Founder and CEO of SEO Hacker

https://seo-hacker.net/

https://twitter.com/SEO_Hacker

Photo link: https://i.postimg.cc/pV0w6GCb/Sean-Si.png

How do you know your answer in HARO is accepted?

After answering a query, most HARO answers would take weeks or months before it gets published. Some webmasters would send you emails that your answer has been accepted and ask you to promote the post when the post gets live. While some webmasters will not notify you at all. Here are two other ways to track your HARO answers.

1. My Pitches tab in HARO

This is the least reliable one as rarely use this to confirm that an answer will be used. Inside the HARO dashboard, go to the “My Pitches” tab and you will see the list of the previous pitches you’ve sent and their status is indicated beside it.

2. Google Alerts

As mentioned, there will be times you won’t be notified at all and another way to monitor your HARO pitches would be to set up Google Alerts. Journalists will always use your name or company’s name to credit you for the answer. All you have to do is open up Google Alerts and create an alert on your name and company. Google will send you updates once it sees that a website has a mention of your name.

How much does HARO cost?

The basic use of HARO is free for both Journalists and Sources. However, HARO offers three paid plans for additional features:

Free Plan

• Media opportunities sent to inbox three times a day
• Email Support

Standard Plan $19 per month

• Everything in the Basic Plan
• One keyword alert that allows you to filter queries
• One profile to be inserted in the pitches
• Text Alerts
• Online Search

Advanced Plan $49 per month

• Everything in the basic and standard plan
• Three keywords to filter queries
• Three profiles
• Head start: get HARO alerts as soon as they get approved by the HARO editorial team

Premium Plan $149 per month

• Everything in basic, standard, and advanced plan
• Unlimited keywords
• Unlimited profiles
• Phone and email support

SEO Benefits of HARO

Since HARO allows you to connect with webmasters from high-authority websites, this is a gold mine of opportunity for getting high-quality links and referral traffic. This is arguably one of the best ways to get natural backlinks. But do take note that not all websites will give out dofollow links and some won’t even give links and just mention your name.

The sample pitch template that I showed above was my answer to a query by Blurbpoint regarding the Best SEO Auditing Tools. Not only was my name mentioned but I also got a link back to the SEO-Hacker website and Twitter account.

It might take a long time to get your answers published but SEO is a long game anyway. I highly recommend that you take at least 30 minutes a day to sift through HARO emails and look for queries you can answer. While your answers are not guaranteed to be accepted, it is always a win when your answers get approved. You get a link from a website that is ranked at least 1 million in the Alexa Rankings. That’s really the only reward you need. And knowing these websites have good traffic flow, referral traffic is just a bonus.

Key Takeaway

What I love the most about HARO is the thought that instead of reaching out to these high authority websites, they are the ones who lay down the questions for us to answer. You get all these opportunities every day without having to pay. All you have to do is send out the best pitch that you can. But, you have to remember that these journalists and bloggers receive thousands of answers daily so you have to make each answer count.

Needless to say, it is a great way to get online publicity boosting your branding, authority, and of course SEO. It doesn’t matter whether your company is just starting out. The person with the best pitch wins.

The post The Ultimate HARO Guide for Brands and SEO appeared first on SEO Services Agency in Manila, Philippines.

It’s already a well-accepted fact in the SEO industry that link building is one of the best tactics for improving a website’s organic search rankings. Link building as a tactic involves many strategies and executions that often overwhelm beginners. One such strategy that is vital to link building is prospecting. I’ve been building links to SEO Hacker for quite a while now and finding the perfect prospect for guest posting or simple outreach often still eludes me. But that’s not the case anymore.

Among the hundreds of tools available in the market, I’ve just found one of the best to assist in my link prospecting endeavors. Dibz is a tool created by the Four Dots company to help SEOs and webmasters around the world not waste their time looking for the perfect prospect. Here’s how they helped me maximize (and effectively lessen) the time I spend looking for prospects in the world wide web:

Dibz: One of the Best Link Prospecting Tools

Dibz is so easy to use. Even if you’re a beginner, you’ll know how to navigate the ins and outs of this tool in no time. Here’s how to start:

Log in first and you’ll automatically be taken to the New Search dashboard:

Click on the “Create a New Search” button and you’ll start with the specifics of creating your campaign. Fill up the name of your search, client (you should first create a client folder), campaign, and the keywords you wish to find prospects in. 

I used 3 keywords and followed their instructions on looking for guest blogging opportunities for the sake of giving a more accurate example.

After filling out all the campaign details, you need to choose the type of research that Dibz will run. This is one of the best parts of Dibz since they automate one of the link prospecting processes that eat up a lot of our time. Another point is that they have multiple types of research to choose from. To line it up with the keywords I’ve already put in, I’ll choose Guest Blogging. You have to remember that Dibz isn’t just for guest blogging. You have the choice to look for websites that accept blog comments, forums, reviews, donations, giveaways, and many more. This is what it looks like:

So, how does Dibz automate the link prospecting process? They do the searching for you. Historically, almost all SEOs I know that do their own link prospecting resort to the manual act of looking for them. But with Dibz, they do it for you – less hassle, less time wasted, greater prospects.

The last step before Dibz finds the best prospects for you is to specify the scope of your search. Which language do you want Dibz to look for, the Domain Extension (.au, .uk, .es, and many more), depth, and any additional data you need. Do note that the descriptions of the following parameters can be found on the right side of the page.

And there you have it! Dibz will begin displaying potential prospects which you can outreach to for guest blogging (and other opportunities)

How Dibz Helps Your Link Building

Links still remain as one of the top-ranking factors without a doubt. But the thing with link building today is that it takes too much time. You spend half of your time prospecting and half of it doing the content and outreach. And sometimes, I spend so much time filtering the search results in Google that it takes some of the time I need for other tasks. 

I’ve mentioned how Dibz helps make my link prospecting process more efficient and more effective and I’m going to mention it again because Dibz is THAT GREAT. What took me multiple hours just to find the best prospect now takes me around 10-20 mins to find them which enables me to focus more on producing better content and other tasks that I have to do.

I also love that you can spend a few credits and it will show you important metrics about the prospects without having to go to other tools and manually check them one by one. Dibz is simple, it’s fast, and it’s easy to use and in link-building, you’ll need all the automation that you can to run a better and more efficient campaign. 

Key Takeaway

If there’s one thing all SEOs and webmasters can agree on – it’s that we do a lot of strategies and processes that take up too much of our time. Tools like Dibz are important for us since they’re the ones doing the work for us which allows us to allot all our time and effort in other strategies/processes. When I find tools like Dibz, I immediately get excited since the anticipation to do more and create more is an exhilarating and, oftentimes, an enjoyable feeling. So, I recommend you try out Dibz for yourself and experience how great of a tool it is. Do you have any questions? Comment them down below!

The post Dibz Review: Advanced Link Prospecting and Link Building Tool appeared first on SEO Services Agency in Manila, Philippines.

For those who are just starting out in Link Building and Outreach for SEO, I bet you have a world of questions in your mind. Knowing how to gauge the quality of your links is the most difficult part of the job. This is why it is important that you know where to begin in a successful outreach campaign.

The value of your link profile is just as good as its contribution to the strength of your site, if you think that the links you build are not passing on that value then you might as well just stop. Without the proper metrics that can help you make a quality report for your links, you would be hard-pressed to improve your link building tactics to win in SEO and to have a great outreach campaign.

Here are some points you need to consider in order to have a high enough score that can help you boost your efforts for this endeavor:

Relevancy of Links

This is a no-brainer, the links built should hold a form of relevance to the site you are building to. Of course, it is common sense that you should not build a link in sites for automotive parts if the nature of your business is a flower store. However, the relevance of the links runs deeper than this because relevance is determined by how many people treat your link as valuable.

To succeed in measuring link relevancy, you have to make sure that it would be a great representation of your client’s name. More than just the Domain and Page ratings of a site, you have to look at how people engage in it. Users should be as genuine as possible with their engagement and the more they are in number, the site’s relevance is further affirmed.

Clear and Concise Email Outreach

Email outreach is another effort that a Link Builder should master. Building links deal heavily with relationship-building as well, so this is essential when you want to succeed in your outreach campaign.

In fact, this is the most integral part. Some pointers that I will list below are already a given but it doesn’t hurt to have a reminder of it every once and a while, right?

1. Be courteous when sending outreach emails. Always address the webmaster using his/her first name.
2. Create sincere and eye-catching email subjects. As much as possible, craft a personalized email for every person you reach out to. They will appreciate it more when they feel that you want to have a sound collaboration with them, not just use them as a source for building links.
3. Properly negotiate with the webmaster. Aim to have the link placed above the fold.

Anchor Texts

Anchor texts are essential for your Link Building efforts. This should be well-optimized for the target keyword of the landing page. Be as descriptive as you want without it looking like spammy text. When it comes to this element, you would be well-served by this if you always make sure that your anchor text is topically relevant to your keyword and landing page. Also, avoid cannibalizing the keyword. If you have a perfectly placed contextual backlink, then strive to maintain its natural format. Stray away from anchor texts that would make readers do a double-take, thinking that the link is just there because it is a hard-sell advertisement for a product.

Site Authority

Websites you build links in should be authoritative. You can measure authoritativeness by using tracking tools like the Moz Domain and Page Authority browser extension. There is a certain level of influence that you have to detect when searching for sites that can help you in building links. You would know that it is authoritative if it is clean from malicious content.

This is why it is important to build on ethical sites. Low-quality directories, link farms, low-quality bookmarking sites, over-optimized forum comments, or Private Blog Networks (PBNs), should not be included in the list of sites you can build links to. It is also a clear indication that the site is eligible to help you build links when it has a healthy link profile. Avoid PBN links, spammy anchor texts, or dirty backlinks.

Chase New Referring Domains

Always try to get new referring domains. Have a tracker to help you see which sites you have been repeatedly building links in. Twice is already a red flag. Strive to have different domains for your links. Avoid recurring links from the same site to the same site. This will ensure that your links are diverse and therefore valuable enough to be a part of your link quality report.

Key Takeaway

A link quality report can help you achieve a successful outreach campaign.  Doing is the best way to succeed in Link Building since you are actively building relationships with other webmasters as well. Follow these simple steps and the results will be momentous. I wish you good luck in your campaign. Comment down below if you have stories to tell about your outreach campaign.

The post Things to Consider in Starting a Successful Outreach Campaign appeared first on SEO Services Agency in Manila, Philippines.

Link building has always been an integral part of almost all SEO’s foundational strategy. However, as the years went by, understanding which links are “good” or “high quality” for Google has been skewed by the different ways we’ve come up with to build them. In a recent Google Webmasters hangouts, John Mueller talks about what exactly is a “good” link and how webmasters can get them. Let’s find out!

What is a Good Backlink?

Among all the questions that were asked in the webmaster hangouts like “Google really cares about natural links, is that correct?”  the answer to this is a resounding yes but the webmaster asked a very good follow-up question: 

“…could I get an example, of say, what a good link would be then?”

It’s a simple question but it’s a very good one as well because this helps SEOs and webmasters find out what exactly is a good link in Google’s standards. John Mueller answer is:

“A good link – so I mean the traditional good link is someone who comes across your website and thinks it’s a fantastic website and recommends it to other people with a link.”

That’s it. That’s the most traditional and simplistic answer Google could give. But not a lot of SEOs know this fact and make a complicated guess on what “good” links are. They take data and metrics such as PA/DA, Pagerank, Dofollow/Nofollow, etc. These are all important metrics for explaining the intricacies of a “good” link, but John Mueller’s answer is really the best response Google could give.

How to Build Natural and Good Backlinks 

He goes on to expound on the importance of self-promotion and he understandably empathizes with SEOs and webmasters with how difficult link building can be. He acknowledges that in order to get a link from other websites, there has to be some degree of self-promotion since people will not link to your website if they don’t know it. So, John Mueller is telling us that you won’t get anywhere if you don’t promote or, at the very least, make an effort to make your website known to the right people.

The webmaster asked another great question about how to “naturally” build links. This has been a problem for most SEOs because somewhere along the way of improving SEO, building “natural” links have been lost in translation and were misunderstood by a part of the community. Here’s what the webmaster asked:

“It seems like it would be a rarity. I’ve never really engaged in proactive link building, but I honestly feel like we’ve kind of fallen behind because of that. I think other websites maybe in the niche have a lot more inbound links, and I’m not sure whether they’re actively reaching out to other webmasters, “Hey, can you link to us?”

I’m not sure –  I should really do some more research on that but I think, for some reason, there’s an importance there, right?”

John Mueller acknowledges that there certain difficulties with promoting your site, and sometimes, there are ways wherein it does seem spammy. His complete answer:

“I think it’s tricky because on the one hand it is sometimes useful to reach out to people and say like, “Hey, look at my website, it’s like you have a great website, I have a great website, take a look at my content, our content kind of aligns –  maybe you’d be able to recommend my content if you like it as well.

I mean there are different ways of framing that, there are lots of really, kind of, more spammy ways of doing it, like you mentioned, like people just saying, well, look I have this web page that matches five keywords on your other web page; can you link to it?” Like, that’s not really that useful.”

Links Are Not the Only Factors

A question that’s been on my mind for a long time now is how Google ranks websites that are within a niche that’s very hard to build links in. We have to remember that there are niches that are easy to build links in, i.e. SEO industry. But when it comes to specialized industries that not a lot of people know of, i.e. Plastic Injection Molding industry, there aren’t a lot of websites that could give you a relevant, natural, high-quality backlink. So how does Google deal with this? Here’s John Mueller’s answer:

“The other thing to keep in mind is we use a lot of different things for ranking and it’s not just links. So especially if you’re active in an area where people tend not to link a lot, that’s something that the other competitors have to work with as well and where we do try to pick up other signals to see like this is actually a pretty good website.”

We can’t really be sure what he refers to as “other signals”, but it is an interesting point of reference that if a website is involved in a specific, small industry, Google uses other signals to understand and rank these websites – not just links.

He goes on to explain that links are important in the initial phase of finding and indexing a website since they use it to navigate through websites and find high-quality, useful content. But once they’ve started indexing and crawling a pretty good site, the links are downgraded to a not-so critical factor anymore. 

This is interesting since we can all say that links are one of the most important factors for SEO, and if they’re not critical after the indexation of websites, then building high-quality backlinks regularly isn’t a necessity anymore. However, I still believe that things like link velocity, high-quality links, broken link building, etc. are still important tasks that all SEOs should do to have a website that will rank on the 1st page of Google for the long-term.

Key Takeaway

There’s a certain degree of difficulty in building backlinks and Google acknowledges that. Links are still important, but this does not totally and holistically define the quality of a website – especially if they’re in a specialized, small niche/industry. I suggest you regularly watch or even participate in Google Webmaster Hangouts since it’s an important source of information that directly from Google. Do you have any questions about link building? Here are some resources to help you:

• What is link building?
• Why is link building important?
• Link Building Factors
• Link Building Techniques
• Effective Link Building Strategies

The post Understanding Links Through Google’s Eyes appeared first on SEO Services Agency in Manila, Philippines.

The presence of nofollow links is important for your website, as they help generate more traffic to your pages. This makes them a very crucial element in your link building campaign and helps your SEO. It’s ideal to get the most value out of these links, which is why they are essential to any website.

With this in mind, here are some things that you need to know about nofollow links, along with some great strategies that you can utilize effectively improve your overall campaign.

Nofollow Links

A nofollow link is a type of link in a web page that a search engine does not acknowledge. This means that the authority and rank of the web page will not be affected by those links. Nofollow links help prevent spam and low-quality web pages from spreading and has also helped user-generated content gain more traffic as well. You can use a plugin in your browser that detects nofollow links in a page and highlights in dotted box. Here’s what it looks like:

Then, you can check the underlying code to see if it’s really a nofollow link.

A good number of websites today apply nofollow to most of their external links. These links still hold value, as they allow potential visitors to enter a certain web page, which in turn increases traffic for that specific page. Some instances where nofollow links are usually used are:

• Social Media Profiles: Any link posted in these accounts are nofollow links, and these include your Twitter, Facebook, Instagram, and LinkedIn accounts.
• Article Sources: Some articles cite their sources from other websites to provide proof and credibility to their content. It’s important to remember that most of these citations are nofollow links. However, this is effective in increasing the traffic that goes into the linked page or cited source.
• Forums/Communities: Websites like Quora or Reddit contain numerous content that users openly submit a post. Some of these content contain links to the user’s website or any other website that they might have cited. Forums like these usually nofollow these links.
• Comments: Some websites allow users to give their insights with regards to the content, which provides solid user input to the site. Any links that are in the comments section are nofollow links, which makes sure that the website does not follow any unwanted links that may affect overall page quality.

Effective Strategies to Boost the Value of Nofollow Links

Nofollow links help with connecting users to different kinds of content on the internet. Here are some strategies or best practices you can use to help give it even more value.

Utilize the Power of Social Media

Most people nowadays access the internet using their mobile devices, such as phones and tablets. This has made content much more accessible and convenient, which makes nofollow links very important. For example, if you have some published content that you would like other users to see, like a review or a blog, you can post the link on a social media website, like Twitter – even if the link is nofollow.

You can also utilize the hashtags of Instagram, which would help people associate your links with your content. This works handily on current news and even the latest events. Social media has the power to spread and promote your content to a wider audience, so use it well.

Republish your Content on other Platforms

There are many different platforms where you can publish and distribute content, which makes it essential for you to diversify and expand your existing platforms. Simply put, make use of different platforms in your niche to republish content.

For example, if you published an article in a news site, you can republish it on a different site as well, provided that no one claims exclusity towards that certain article. While doing so, you can link it all back to the original post, which helps promote your content and through the effective use of your nofollow links, increase traffic to your page. This is similar to promoting your content across different social media accounts – which will not hinder your SEO.

Make use of Quora Contributions

Quora is a great source for a wide variety of inquiries that range from various topics like entertainment, education, sports, and much more. A good number of these inquiries have seen some helpful and positive responses from users, some of which have external links that help the users. These external links are examples of effective nofollow links, which can help users access different kinds of content around the internet.

Low-Popularity Blogs

While they may not generate as much traffic as their high-popularity counterparts, comments on low-popularity blogs are great sources of good nofollow links. The reason is that your links are seen as more authentic and reputable, which would add even more value. This can also lead to different users citing your content and looking at you as an important source for their topics.

Key Takeaway

Nofollow links are essential when it comes to link building and SEO, which is why using these strategies would definitely bring about more positive results to your website and content.

Nofollow links would not transfer any link juice, but it still does an adequate job on increasing the traffic a page receives. Also, clicking the link is only the first part of the user’s journey in your page/website, it’s your job to make them stay in your page and make them a loyal follower. Giving your nofollow links more value, ensure that you would be getting a good amount of traffic to your webpages, and improve your SEO goals.

If you have any questions or insights about nofollow links and SEO in general, leave a comment below and let’s talk.

The post How to Get More SEO Value from your Nofollow Links appeared first on SEO Services Agency in Manila, Philippines.

Along with an SEO professional’s link building campaign, there will always be a need for easy link building tactics to help get started. This is especially true for amateur SEOs that have their work cut out for them when a client wants their newly established website to rank on the first page of the search results.

The absence of a stable base of links means that a website will not – at the very least – be able to compete in SERPs (search engine results pages).  Even if you properly perform every other aspect of your SEO campaign, without having a stable foundation for your link profile, then everything that you have done will be for naught.

That’s why I took it upon myself to provide 3 easy link building tactics you can use to help improve your link building campaign – even your SEO campaign. Let’s start.

 
#1. Names Related to Your Brand

The first strategy you can use is to look for links that are from your own brand name, the domain name, or the names of the company’s executives. Here’s what you should do:

Search in Quotes

This is really simple. Just search for any name that’s related to your brand, and enclose it with quotation marks. Here’s an example: If I was going to do it, I’d start by inputting “SEO Hacker.com” or “Sean Si” in quotes into the Google search bar.

Fortunately, there are only a handful of SEO Hacker.com’s or Sean Si’s in the world of search. This means that I do not have to use the plus sign (+) then an identifier. However, if there are other meanings for your domain name, or your company executives have a common name, you can do it like this: retain the quotation marks but add in the plus sign and the identifier. So, in my case, I would search for “Sean Si + SEO”. Afterward, your results will be filtered to only a Sean Si that’s related to the SEO industry.

Inspect the Top 50-100 Search Results

After searching in quotes, you should start inspecting the search results to make sure that they are:

• Linking to the Correct Site – If there are mentions of SEO Hacker in the search results, and when I check the results, there’s no link back to seo-hacker.com, I should fix that. Fixing this will involve contacting the people that handle the websites I’ve found.
• Updated – This is for the websites that you can actually edit the anchor text or where the link goes to. I usually do this for my social media channels. In LinkedIn, for example, I can update the company I’m working at, or if I changed SEO Hacker’s domain name, then I can edit the link in my profile.
• There are no mistakes – Sometimes, when you inspect the pages in the search results, you’ll find out that the links are missing or they’re linking to the wrong site, then you should fix that immediately.

Make sure that every mention of your brand or executives has a link back to the website because having these will improve your backlink profile and your SEO campaign.

 
#2. Websites That Include Your Competitors

This means that you have to do a little bit of competitor research and find out which websites link to those competitors. The typical types of websites that do this are comparison sites that focus on plural comparative intent, directories, listing websites. This is what you should do:

Find The Most Visible Competitors

To find out, you can just input queries that you would personally rank for. Then, when you see the results, find out which of them are typically shown in different queries that you want to rank for. Or, to do it in a simpler way, you can just read or watch news or articles in your niche. Doing a competitor analysis is certainly a must for any SEO campaign. You can do it manually but I personally prefer using tools to assist me. One way to scout your competitors easier is to use the tool GrowthBar. It allows you to scout your competitors right from the search results by looking at their backlinks, keywords that they rank for, and even the word count of their pages. I highly recommend that you check them out.

Search in Groups

Let’s say, for example, the brand is all about gaming laptops, I’d be looking for my top competitors such as MSI, Razer, Alienware, and Asus. I might search for Razer and Alienware at the same time. Then, I’d search for MSI and Asus next. Basically, group them up, then search for varying combinations.

Look for Sites That List Your Competitors

This can be in any format such as the ones I’ve mentioned above (directories, lists, comparisons). What you should do is to contact or submit your brand to the people that run the websites. What you’ll tell them that is that your brand should belong in the lists because you basically sell the same thing as the ones included on the website. This won’t always work, but it’s better than not having any links back to your site. However, if you succeed, then it’s good news for your link profile.

#3. Websites That List Things in Your Niche, Location, and Elements

Do not limit these attributes to being separate from each other. There are websites that create lists by combining these things. So, using the example above, there might be websites that are making lists about Philippine-based gaming laptops under $500. And by chance, your company is everything that list is looking for. So, you should try to get included in the lists because there is a unique attribute that none of your competitors possess. This is a great time to acquire good quality links while being able to have something that your competitors do not have. You can do this by:

Make a List of…

Your Company’s Niche – You can be in manufacturing, software, services, finances, or whatever your company’s niche is. Just make sure that you are able to list your areas of expertise from the macro to the micro level.

Your Company’s Location – Similarly, start from the macro level all the way down to the micro level. So, start with the continent, then country, region, and city.

Unique Elements/Attributes – List down anything that might interesting or unique about your company. Maybe your founder was a woman, or your company is eco-friendly, or that you only use the latest components available in the market. Basically, list down all of the things that you think is unique to your company

Search for Others

After making your list, you can search for other brands, websites, or businesses that you share some similarities with. They could have some of your elements, or they’re located in the same region, or they are in the same niche as you are. Through searching in Google, you can find the lists that look for the attributes that you have. Then, when you find these types of websites, getting included in their lists is a matter of talking and persuading them.

Key Takeaway

The best thing about knowing these easy link building tactics is that you do not have to shell out large amounts of money to make them work. You don’t have to use tools, think about link metrics, focus on the process of link qualifications, or paying for links (which is a black hat strategy).

You only have to use Google. That’s the only “tool” you’ll need and it’s free. The link building tactics I’ve highlighted above can help amateur SEOs get that first link for their websites without having to put in too much effort.

If you know any other link building tactics, just comment it down below so we can start a much-needed discussion.

The post 3 Link Building Tactics to Improve Your SEO appeared first on SEO Services Agency in Manila, Philippines.